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 Station Profile

CarrieUnderwoodFormat & Call Letters

Today's Best Country  KXNP FM

Format Description

Today's Best Country lives on KX104!

KX104 plays the biggest Country music artists in America today.

KX104 targets affluent male and female listeners 18 to 54.. KX104 dominates the important sought after 25 to 54 year old demographic.

The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.

KX104 is Western Nebraska's Country Legend playing your favorites from Alan Jackson, Tim McGraw, Rascal Flatts, Blake Shelton, Florida Georgia Line, Miranda Lambert, Carrie Underwood, Jason Aldean, Keith Urban, Eric Church, Darius Rucker, Chris Young, Tim McGraw, Faith Hill, Kenny Chesney, Thomas Rhett and many more.

keith urban no 3d

KX104 Country music format is popular at work choice for listeners.

KX104 has you covered. With a signal that's 3 times stronger than any country station in the area, and a broadcast area from Thedford to McCook and Ogallala to Cozad.

KX104 Legendary country features one of the top morning shows in North Platte and the surrounding areas with: “Tanner In The Mornings”.

KX104 is very proud to be your home for Nebraska Cornhuskers football and features the "Area Game Of The Week".

KX104 with its massive 100,000-watt signal guarantees maximum reach for your message. 

KX104 allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station. 

Demographic Profile

KX104has a wide demographic appeal with consumers who have purchasing power!


Age Composition: KX104 targets Affluent consumers in the 25-54 age group. Most of Country Radio listeners in America fall into the 25-64 age group. 

- Over 20% of Country listeners in America are adults 45 to 54 years old.
- Over 16% of Country listeners in America are adults 55 to 64 years old.
- Almost 15% of Country listeners in America are adults 35 to 44 years old.  
- Over 15% of Country listeners in America are adults 25-34 years old.
- Over 15 % of Country listeners in America are adults 65+.

Gender: KX104 has more.females listening than males. 

Occupation: KX104 listeners are employed as Owners, Managers or Professionals, employed as tradespeople, employed in the sales and service industry and are employed as administrators or clerical staff.

couple shoppingHousehold Income: KX104 listeners have high earning power.

- Over 25% of Country listeners in America have an income of over $75,000.
- Almost 25% of Country listeners in America has an income of $50,000 - $74,999.
Almost 30% of Country listeners in America has an income of $25,000 - $49,999.

Education: KX104 listeners are well educated. The majority of KX104 listeners have attended or completed college or more.

Investments: KX104 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: KX104 attracts listeners who actively participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousands of potential new customers each week with KX104.

Lifestyle Profile

KX104 listeners are in their prime earning and spending years.

KX104 targets homeowners. A huge category for these consumers is home improvement.

Home Spending: Started or completed in the past 2 years:

construction 22- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

The KX104 is targeted to reach active consumers in their prime spending years.

KX104 Listeners Have Purchasing Power

computer 1KX104 targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

KX104 is committed to delivering the best value for advertisers today delivering an active audience in their prime purchasing years.

Here's Why KX104 Targets Women

woman 6580% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women.
61% of all electronics purchases are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Market your business to over thousands of active onsumers each week with KX104.

KX104 Coverage Map

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